The Castelli Women’s Gabba a step forwards for women’s cycling

The Castelli Gabba is iconic within the peloton as the go-to wet/cold weather option and brand new for autumn/winter 14 it’s available for women.

That’s not just a new item on the market – I think that’s a new attitude.

What’s special about the Gabba?

In Spring this year, Castelli launched a “pro edition” for riders sponsored by inferior brands. It came with a black marker to hide the logos :

Castelli-Gabba-Pro-Windstopper-Jersey-Short-Sleeve-Jerseys-Black-SS14-CS9115081102-0

The box was adorned with ‘anonymous quotes’ such as:  “Rain/wind/cold. I don’t give a s***. I got my Gabba jersey.”

Castelli’s race performance director Andrea Peron once said: “More than one rider from other teams asked me for a Gabba. In 15 years as a pro I never saw something that all the riders wanted like this.”

Regardless if it’s all marketing spiel or not, reviews from fellow riders tell me that it’s a superb jersey for wet and cold conditions.

The Gabba is everything perfection in jacket/jersey form should be – fully waterproof, aero, insulating, and soft to the skin – it won’t flap like any other waterproof might. All that – and breathable like no other – you can work hard in this waterproof without succumbing to ‘boil in a bag’ syndrome.

RoadCC wrote about it: “Windproof and highly water-resistant jersey for performance riders looking for an advantage in changeable conditions.”

This jacket/jersey/magical keep you warm and dry creation is not a cheap one – the short sleeve version RRPs at £150, and the long sleeved at £180.

This is a an item for the discerning cyclist, who intends to put the miles in, even when it’s grim.

So what about the attitude?

Castelli-Gabba-Womens-Long-Sleeve-Jersey-AW14

The cycling industry has a tendency not to consider women likely do be Gabba wearers.

There is a grain of truth in the fact that statistically, women do generally buy less cycling kit, parts and accessories in winter, which implies they probably ride less.

Of course, statistics take into account the majority – not the minority still plugging out the miles as the mercury slips to the low single figures. That minority often end up layering up uncomfortably, or perhaps just buying men’s kit, because it’s ‘superior’.

Very often, brand’s will make a ‘leisure’ version for men and women, and a ‘pro’ version for men. The top end stuff sometimes trickles down for women, but very often not. And even if the brand does create an item, retailers will sometimes fear stocking it in case it ends up gathering dust and going down to 50% off in the sale.

If you’re looking for proof, check out the ‘Jackets’ section at www.wiggle.com and right now I’m seeing 226 for men and 96 women. Tights are similar – 127 for men, 77 for women.

*I don’t mean to pick on Wiggle, most retailers will be similar, I’m just stating the facts of the situation

Screen Shot 2014-10-04 at 07.33.33 Screen Shot 2014-10-04 at 07.34.08

Oh, and of course there is the example of how Swiss Brand Assos see women’s cycling vs mens. It’s overused, but clearly the brand aren’t portraying women as serious cyclists:

Screen Shot 2014-10-04 at 07.39.32

To be fair and balanced, they do sell a good range of jackets for women – but they don’t have any soft shells – eg the kind of kit worn by a person who wants to keep warm in winter, but still exert themselves:

Screen Shot 2014-10-04 at 07.47.37 Screen Shot 2014-10-04 at 07.47.46

Promoting the women’s Gabba, Casteli have said: “The Castelli Gabba Rain Jersey was such a success in the pro peloton that Castelli could not resist making a long sleeved version with a women’s specific fit.”

Announcing their entire women’s cycling range, Castelli said: “If you are a women who is serious about cycling, if you train in all weathers and want every available advantage, then Castelli women’s cycling wear is designed for you.”

It’s great to know Castelli wanted so badly to share the Gabba design with women – and that they considered creating and promoting a range of serious women’s kit a financially viable option.

You could argue that seeing the provision of a women’s option of a piece of kit that has been available to men for years is a little low-aiming – but the current situation is unbalanced, and any change is good news. In the same way La Course was a stage, and not an entire Tour de France – it’s a step.

When brands fail to provide options for women under the belief they won’t sell they only compound the feeling for women that perhaps they ‘don’t belong’ in cycling.

Often women claim to feel locked out of cycling, uncatered for and thus less likely to become hooked or ingrained in the community. It’s an unfortunate cycle that I hope will unravel and stop one day.

Most retailers stocking the jacket have opted to take purple, ‘coral’ (sort of pink, but a bit red-ish if you squint) and black. Admitedly the colour spectrum it fairly unoriginal, but offering a choice of colours on a high end item is also a sign that sales are expected. And I rather like the purple option, though if I could be greedy and live in a perfect world I’d adore a red one, next year.

It seems Castelli stepped out of the trend here, which is refreshing to see, and I hope there will be more of it in the future.

There are 2 comments

  1. Jo

    I’m pleased the Gabba will be available in a women’s cut, as I’ve been thinking of getting the mens version.
    Also, WTF are Assos thinking with that advert? That ad is _obviously_ not aimed at women, I’m surprised the zip on the jersey isn’t open half way to complement her PVC leggings and heels. Jesus.
    I’m much less (read: totally never ever) likely to buy _anything_ from Assos after seeing that.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s