Ride for charity and donate your VAT with Nolobi

Charity rides and events are hugely popular, and they appeal to a wide range of people. My first sporting event, aged 20, was a Breast Cancer 5k. Because it was a charity event, and not a race, I could tell everybody I was just doing it for fun, taking away any pressure to be ‘good’.

The result was that I raised some money for a great cause, and when I came eighth, I was hooked on sport. Four years later, and I’m a cycling fanatic, having worked my way through from running and triathlon (I *THINK* cycling is here to stay).

My first 5k for Breast Cancer Research

Sports events that raise money for charity are real win-win affairs: participants have the opportunity to take part in an event without any pressure to perform, and in many cases these events are a fantastic gateway into a more active lifestyle. The charity, in return, raises both money and awareness for their cause.

The only problem with charity rides is that the purchase of a bike in order to undertake the event can be a bit of  a sting. This is especially the case for people making their first entry into the sport, who don’t yet know that  first event could lead to an entirely new lifestyle.

That’s where Hackey based custom bike builders,, have stepped in to make the deal even sweeter. They’re donating the VAT you pay on a new bike to the charity of your choice – provided you use it for a sponsored ride. make quality custom fixed gear and single speed bikes. I had a look, and some of their designs look pretty fresh:


The generous offer is pretty simple: Buy a 2014 bike from Nolobi, for £290, sign up to a charity ride, and start fundraising within 3 months, then email with the details. Once you’ve done that, they’ll donate £48.33 to your cause.

The only clauses are that you must buy your bike from, you have to use if for a charity ride, and if your cause is found to be in any way contentious, hateful or distasteful, Nolobi won’t donate – but hopefully the likelihood of that happening will be quite slim.

To help you along and provide some enouragment, you’ll also be featured on the What Rides May Come section of the brand website. This is the section where they document the stories behind the bikes they sell – which you have to admit, is a pretty sweet idea. I had a little trawl for some of my favorite images, all of which were submitted by people who bought their bikes from Nolobi:

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So, you know where to get a bike – but where to ride it?

There are tons of charity rides coming up over the next few months – here are 3 of the biggest rides happening this year:

British Heart Foundation’s London to Brighton – 15th June


This is a hilly ride to undertake on a single speed Nolobi – but it can be done! The ever popular British Heart Foundation London to Brighton ride takes place on Sunday 15th June this year. You’ll enjoy a 50 mile closed road route, a climb up the challenging Ditchling Beacon, before finishing on Brighton seafront. This is a big ride, but never fear – you’ll see all sorts of bikes, from all out racers, to hybrids and Pashley’s.

Sainsbury’s Sport Relief Cycle – Sunday 23rd March

This event will take place in 3 cities – London, Glasgow and Manchester. You can choose to ride 3, 25 of 50 miles – so there is something for everybody. The London event kicks off at the iconic Lee Valley VeloPark, too – so you’ll get a chance to re-live the buzz of the Olympic games.

London to Paris for Charity

The beauty of this event is that you can choose to enter a variety of trips over the year, and raise money for any chosen charity you like. You’ll travel 500km over 5 days – so this is a big ride, but you’ll be fully supported, and will be with a big bunch of riders raising money for a good cause, just like you!

Now, you just need to pick the colours for your swanky bike, and get training!

I am an NCTJ qualified journalist and copywriter with a year’s worth of experience as a local hack, and just under two years’ of experience working in the marketing department for a highstreet retailer. I currently work at Cycling Weekly, previous to this I was the editor at Total Women's Cycling. I do a little freelance writing alongside my job, and have written for Runner’s World, Triathlete’s World, Sussex Sport, Basingstoke Gazette newspaper, the Brighton Argus, Steve Hart Photography and 2LK Design. I blog to record the activities in my life which I don’t want to forget when I’m old and wrinkly (let’s hope the internet never melts down – but it seems safer than a notebook) – to let old friends and family know what I’m up to, and because I enjoy playing with words. I’m always looking for new projects – and you can email me should you ever need someone with an energetic passion for word doodling. Email: Twitter: @RideWriteRepeat Instagram: @RideWriteRepeat

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