Charity rides and events are hugely popular, and they appeal to a wide range of people. My first sporting event, aged 20, was a Breast Cancer 5k. Because it was a charity event, and not a race, I could tell everybody I was just doing it for fun, taking away any pressure to be ‘good’.
The result was that I raised some money for a great cause, and when I came eighth, I was hooked on sport. Four years later, and I’m a cycling fanatic, having worked my way through from running and triathlon (I *THINK* cycling is here to stay).
Sports events that raise money for charity are real win-win affairs: participants have the opportunity to take part in an event without any pressure to perform, and in many cases these events are a fantastic gateway into a more active lifestyle. The charity, in return, raises both money and awareness for their cause.
The only problem with charity rides is that the purchase of a bike in order to undertake the event can be a bit of a sting. This is especially the case for people making their first entry into the sport, who don’t yet know that first event could lead to an entirely new lifestyle.
That’s where Hackey based custom bike builders, Nolobi.com, have stepped in to make the deal even sweeter. They’re donating the VAT you pay on a new bike to the charity of your choice – provided you use it for a sponsored ride.
Nolobi.com make quality custom fixed gear and single speed bikes. I had a look, and some of their designs look pretty fresh:
The generous offer is pretty simple: Buy a 2014 bike from Nolobi, for £290, sign up to a charity ride, and start fundraising within 3 months, then email firstname.lastname@example.org with the details. Once you’ve done that, they’ll donate £48.33 to your cause.
The only clauses are that you must buy your bike from www.nolobi.com, you have to use if for a charity ride, and if your cause is found to be in any way contentious, hateful or distasteful, Nolobi won’t donate – but hopefully the likelihood of that happening will be quite slim.
To help you along and provide some enouragment, you’ll also be featured on the What Rides May Come section of the brand website. This is the section where they document the stories behind the bikes they sell – which you have to admit, is a pretty sweet idea. I had a little trawl for some of my favorite images, all of which were submitted by people who bought their bikes from Nolobi:
So, you know where to get a bike – but where to ride it?
There are tons of charity rides coming up over the next few months – here are 3 of the biggest rides happening this year:
British Heart Foundation’s London to Brighton – 15th June
This is a hilly ride to undertake on a single speed Nolobi – but it can be done! The ever popular British Heart Foundation London to Brighton ride takes place on Sunday 15th June this year. You’ll enjoy a 50 mile closed road route, a climb up the challenging Ditchling Beacon, before finishing on Brighton seafront. This is a big ride, but never fear – you’ll see all sorts of bikes, from all out racers, to hybrids and Pashley’s.
Sainsbury’s Sport Relief Cycle – Sunday 23rd March
This event will take place in 3 cities – London, Glasgow and Manchester. You can choose to ride 3, 25 of 50 miles – so there is something for everybody. The London event kicks off at the iconic Lee Valley VeloPark, too – so you’ll get a chance to re-live the buzz of the Olympic games.
The beauty of this event is that you can choose to enter a variety of trips over the year, and raise money for any chosen charity you like. You’ll travel 500km over 5 days – so this is a big ride, but you’ll be fully supported, and will be with a big bunch of riders raising money for a good cause, just like you!
Now, you just need to pick the colours for your swanky bike, and get training!